Former Interbrand Director and local writer and consultant Ian Buckingham's first book, Brand Engagement - How Employees Make or Break Brands, has been published by Palgrave/Macmillan to critical acclaim: http://www.palgrave.com/products/title.aspx?PID=281268">http://www.palgrave.com/products/title.aspx?PID=281268. A limited number of copies are available from Waterstones Berkhamsted or online via various sources including Amazon.

It is the first in a trilogy of books about brand management and employee engagement - the second, Brand Champions, is due out at the end of the year.

Interesting reading in these dark days for many corporate brand names.